Milwaukee-based factory-direct chain Verlo Mattress has launched Verlo-to-Go, a carryout boxed foam mattress that is available online and in regional stores, giving consumers the option to test the mattress before purchasing.
The company says Verlo-to-Go is so easy to transport, a customer can leave the store with a new mattress the same day, stowing it easily in the back of a car. Once home and removed from the 16 ¾” by 16 ¾” x 42″ box, the compressed mattress expands and is ready to be slept on within minutes, the company said in a news release.
“Verlo’s mission is to advocate better sleep and help customers find sleep products that are suited to their specific needs without making any compromises,” said Kathy Thornton-Bias, president and chief operating officer. “We are committed to providing options for every customer, including customers in need of a convenient carryout mattress.”
Verlo-to-Go comes in standard twin, twin XL, full, queen and king mattress sizes, with prices starting at $299. If purchased online, Verlo-to-Go can be shipped anywhere in the continental United States at no charge. Currently, two mattress models are available, with additional variations and price points to be added in the coming months.
“The mattress industry is at a turning point where consumers want fast solutions and online options,” said Tom Metz, vice president of product development for Verlo. “Verlo has combined the high-quality comfort of our mattresses and our unbeatable customer service with the speed and convenience of a bed-in-a-box solution to meet customers’ sleep needs wherever they are and at every stage in life.”