The International Sleep Products Association has hired Betsi Robinson to the newly created position of associate editor for its two publications, BedTimes and Sleep Savvy.
In her new role, Robinson is responsible for editing and writing articles, coordinating production with editors and design staff, and contributing to the editorial direction of both publications, their websites and their other digital media vehicles.
Robinson, a skilled editor and journalist, has worked for BedTimes and Sleep Savvy as a copy editor and in other freelance roles since 2011. Before joining ISPA, she was director of communications for the University of North Carolina at Greensboro. Prior to that, she spent more than 15 years with the Greensboro News & Record in a number of roles, including community news editor, enterprise editor, assignment editor, columnist, editorial page writer and High Point bureau chief. Her background also includes reporting and editing stints with the Winston-Salem Journal and the Henderson Daily Dispatch. Among her many accolades, Robinson is a two-time winner of the Carl K. Bell Editing Award, North Carolina’s top editing honor given by the N.C. Associated Press.
“We are pleased to have Betsi join our publications team,” said Mary Helen Uusimaki, ISPA vice president of marketing and communications. “Betsi’s proven journalistic excellence will strengthen and expand our already energetic and ambitious magazine staff. We are delighted that she has joined the ISPA team.
Commenting on her new position, Robinson said, “I am thrilled to be working with the mattress industry and ISPA. I look forward to meeting the manufacturers, suppliers and retailers in this industry, and learning more about their businesses and the issues they face.
“BedTimes and Sleep Savvy play important roles in keeping all segments of the industry informed. As a lifelong journalist, I am glad to have the opportunity to contribute to this important work, and to write about the people, companies and products that have made this industry such a success,” Robinson added.