Simmons launches Wright's RetaiLive

Packaging, printing and marketing-services supplier Wright Global Graphic Solutions, with headquarters in Thomasville, North Carolina, announced that mattress major Simmons Bedding Co. is using Wright’s RetaiLive point-of-sale technology to promote Beautyrest Black, Beautyrest Recharge and ComforPedic iQ. Simmons launched RetaiLive at the Las Vegas Market July 27-31.

The tool gives consumers and retail sales associates access to a wealth of product information via their smartphones and tablets. Users simply scan a designated area on point-of-sale materials and gain immediate access to digital content produced by Atlanta-based Simmons.

“Simmons is on the cutting edge of technology in their product development, so it was no surprise when they approached us to develop a branding campaign using the newest innovation in mobile marketing,” said Don Wright, Wright chairman and senior vice president of business development. “When utilized in a retail environment, RetaiLive makes consumer interactions with these products memorable and unique. It is an awesome sales tool, and provides RSAs and consumers a completely dynamic, interactive and informative shopping experience.”

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