Sleep Council rolls out educational and PR materials

Buy British Beds logoThe Sleep Council, which is funded by the National Bed Federation, a trade association for mattress makers and suppliers in the United Kingdom, has relaunched a “Buy British Beds” campaign and also has revised and reissued its “Good-Night Guide for Children,” a brochure for parents of young kids.

The parent brochure, as well as a “Buy British” retailer toolkit—with logo, infographic and other artwork—are available free of charge at the council website, www.sleepbiz.co.uk.

The council also launched an interactive website for teenagers (www.teen-sleep.org.uk) that educates youth and their parents on how to create a bedroom more conducive to better sleep.

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