Just in time for Valentine’s Day, the Better Sleep Council has found the perfect gift for everyone in the mattress industry and sleep lovers everywhere—a new blog.
The BSC blog, which will be posted twice a month, offers content that can be used to spread the word about the importance of sleep and, ultimately, the importance of having quality sleep products. The BSC is the consumer-education arm of the International Sleep Products Association.
“The goal of the BSC this year is to create content, whether with the blog, surveys, articles or interviews, that will drive people to the BSC website and increase our visibility to the media and consumers,” said Mary Helen Rogers, vice president of marketing and communications for ISPA. “We want to become a trusted voice for consumers.”
Feel free to share the new content on your social media.