Pure LatexBLISS hires regional sales director

Pure LatexBliss hires regional sales director
Ed Reardon

Latex mattress manufacturer Pure LatexBLISS has hired industry veteran Ed Reardon as regional director of sales for the company’s northeast region.

Prior to joining the Shelton, Connecticut-based company, Reardon was an account manager for a top 10 retailer. Previously, he spent 20 years at Serta, most recently as a key accounts manager.

“Ed has a great talent of listening to customers and helping them find solutions that achieve wonderful business growth. We believe he brings a lot of valuable experience to our retailers and will help them increase profits with our brand,” said Ken Hinman, Pure LatexBLISS executive vice president of sales and marketing. “As we continue to expand our business, we are seeing a growing number of experienced industry veterans like Ed wanting to join our team. They understand the value of Talalay and what it can do for dealers and consumers. I believe we have one of the strongest benches of sales talent in the industry right now and that is very significant for our customers.”

Reardon said of his new position, “I am very excited to be joining the Pure LatexBLISS team. This is the next evolution in mattresses, and Pure LatexBLISS is well-positioned to lead the way.”