The Oeko-Tex updated brand portfolio
The International Oeko-Tex Association, headquartered in Zurich, announced its various certifications, including Standard 100, STeP by Oeko-Tex, the Made In Green product label and Eco Passport for textile chemicals, are getting a brand refresh this year.
New labels and logos will appear in all marketing materials distributed to the organization’s 10,000 partner companies.
“In our future communication, the umbrella brand Oeko-Tex and our slogan ‘Confidence in Textiles’ will be in the foreground,” said General Secretary Georg Dieners. “Our individual product modules, or rather the sufficiently known brands within the Oeko-Tex system, are arranged under the umbrella brand to strengthen this and meet the needs of our customers.”
The company also said it has consolidated testing operations to a single institute, the Hohenstein Textile Testing Institute GmbH & Co. KG in Bönnigheim, Germany. Its Frankfurt certification center ceased operations in June.
