Classic Brands Adds Bill McShane as Regional VP of Sales

Specialty mattress maker Classic Brands, based in Jessup, Maryland, has tapped industry veteran Bill McShane as regional vice president of sales for the western United States.

Bill McShane Classic Brands Regional VP of Sales
Bill McShane

A 12-year veteran of the bedding industry, McShane most recently was a business development and key account executive for Dormeo North America. Prior to that, he held sales management and key account management positions with Simmons, Kingsdown and Select Comfort. He is based in Denver.

“We have historically been very strong with East Coast-based retailers, but with the rise of e-commerce retailing and the industry recognition we have received for our expertise in the category, more West Coast-based companies have approached us wanting to work with us,” said Michael Zippelli, chief executive officer of Classic Brands. “We needed an experienced executive to focus on those customers and believe we have found it with Bill. He will be a great asset to our sales organization.”

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