Blue Bell Mattress Rolls Out New Natura World Website

East Windsor, Connecticut-based Blue Bell Mattress Co., which has licensed the Natura World brand for the United States from owner Ralph Rossdeutscher, has launched a new website.

The site offers consumers a better interface from which to learn about the Natura brand, its services, sleeping organic and the brand’s growing stable of products.

The website is engineered for a media-rich experience across desktop, tablet and mobile devices and provides visitors with a seamless interface with which to interact and learn more about Natura’s lineup, Blue Bell said in a news release.

“With a digital presence being a crucial component for any brand today, we considered it imperative that Natura have its story and products online,” said Mark Kolovson, chief executive officer of Blue Bell. “No doubt an ideal outlet to promote the Natura brand, this site will also be instrumental in driving sales through our retail partners.”

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