Sleep products supplier Bedgear, with headquarters in Farmingdale, New York, has expanded its public relations department with the addition of three people and the promotion of another.
Faith Paris joined the company as director of public relations. She previously led public relations programs for Procter & Gamble, Johnson & Johnson, Dannon, Kodak and Listerine.
Allie Hartman joined the company last October as senior public relations manager. She began her career at Ogilvy & Mather and Hunter PR before moving in-house for BaubleBar and Nuts.com.
Taylor Alletto, daughter of Chief Executive Officer Eugene Alletto, joined the company in September as a public relations assistant. She recently graduated from college.
Marisa Spano, who joined the company in July, has been promoted to public relations associate. She was previously an assistant.
Hartman, Alletto and Spano report to Paris, who reports to Shana Rocheleau, vice president of strategy.
In her new position, Paris is responsible for leading the PR department and managing domestic and global communications.
She said: “I believe my background is very much aligned with Bedgear’s core values of fueling the active lifestyle, which not only reflects Bedgear’s mission but the direction of the brand’s positioning. I am excited to lead a team that will help the company continue to build on its brand promise.”
Hartman works closely with Bedgear’s events and sports partnerships on PR activations and media strategies. In addition to providing managerial support and creative strategy, both Hartman and Paris manage Bedgear’s international accounts and ensure communications efforts are aligned with Bedgear’s vision and business goals.
Spano leads the execution of media activities around Bedgear’s Performance Sleep Shop installations. She also manages media relations efforts, helping to build visibility for the brand.
Alletto rounds out the team with a focus on internal communications and corporate social responsibility initiatives.
The company said it is focusing this year on growing its brand awareness as it launches more direct-to-consumer marketing initiatives. Paris’ team will drive this strategy and its storytelling as the company continues to expand into new product categories and new markets, according to a news release.
Commenting on the new team, Rocheleau said: “Having a cohesive, in-house public relations department is essential for consistent brand messaging. I am thrilled to have such a focused and integrated communications team.”
