Steve Baumberger
Organic Mattresses Inc., with headquarters in Yuba City, California, has tapped sales veteran Steve Baumberger as senior vice president of sales.
Most recently, Baumberger was director of sales for the Southwest and Canada with Pure LatexBLISS. Prior to that, he was senior territory manager for the former International Bedding Corp. From 1997 to 2007, he was president of Baumberger’s Furniture. He first joined his family’s business in 1992, as a sales representative and assistant manager.
“OMI pioneered the organic-mattress movement over the last decade,” said Walt Bader, OMI founder and chairman. “We are well-positioned to take the OrganicPedic brand to the next level and I brought Baumberger on because of his passion for the organic movement and our product. His superior understanding of mattress retail, retail merchandising and sales training put him in a unique position to support our strategic growth plan. His extensive industry insight, passion and integrity make him the ideal person to build our business nationwide.”
In a news release, OMI said Baumberger’s hiring, along with the recent appointment of Kurt Ling as chief executive officer, position the company “to become a marketing and sales powerhouse.”
