Recognizing that new parents are woefully sleep–deprived, sleep shop chain Sleepy’s celebrated the new year by giving parents of the first babies born in 2011 new Dr. Breus brand beds.
Parents of newborns in Boston; New York; Philadelphia; Richmond, Va.; and Washington, D.C., were to receive the beds, which are manufactured by International Bedding in Fort Lauderdale, Fla.
In announcing the contest, Sleepy’s cited a survey showing that parents of newborns miss out on six months worth of sleep in their child’s first two years.
“New parents may worry that their fate is years of sleeplessness, and it’s true that many struggle to get a restful night of sleep,” said Michael Breus, a clinical psychologist and a diplomate of the American Board of Sleep Medicine who is known as the Sleep Doctor. “The better rested you are, the healthier parent you are. The key is to help the baby match his/her parents’ sleeping schedule. Parents should make sure the little one gets on a sleep schedule as soon as they can.”
Sleepy’s, based in Hicksville, N.Y., has more than 700 retail stores in 13 states.
