Industry supplier Asheboro Elastics Corp. is marking its 25th anniversary by introducing new company branding and hosting events to thank its employees. The new image includes a logo incorporating the company’s initials and tag line, “Narrow Fabrics. Infinite Possibilities.”
The privately held company has worldwide distribution with manufacturing in Asheboro, N.C., and Central America. In addition to mattresses and home furnishings, AEC products are used in apparel, automotive, medical, military, public safety, recreational and technology applications.
“When we started our company, we were in the insert elastic business. Now we make a wide range of narrow fabrics,” said Keith Crisco, AEC founding partner. “We’ve built our company over time by taking good care of our customers and diversifying our products to reach broader audiences. However, our mission, company culture and commitment to Asheboro haven’t changed.”
Crisco’s sons, Jeff and John, and son–in–law Gifford Del Grande provide leadership in marketing and research and development.
The 2004 acquisition of Southern Webbing Mills, a producer of mattress tapes, launched AEC into mattress components. The company said it has grown its mattress tape business by listening to the industry, broadening its product line and designing tapes in complex designs and new colorations.
Looking ahead, the company is focusing on continued global expansion and customized products for current customers and niche markets.
“We will continue to grow our market share here and in new markets,” Crisco said. “As we celebrate this anniversary, we’re envisioning our future.”
