ComforPedic dazzles at Oscars

Hollywood celebrities could test Simmons Bedding Co.’s ComforPedic memory foam mattresses and pillows during 2011 Academy Award festivities in February. The products were featured in the lounge at the W Hotel in Hollywood, visited by Oscar nominees and presenters. Celebrities who stopped by received a ComforPedic Free Spirit pillow; select Oscar presenters received ComforPedic Mystic bed sets. “We wanted to get the ComforPedic brand in front of an exclusive group of people in a big way,” said Scott Smalling, president of the Atlanta–based mattress maker’s Specialty Sleep Division. “This was a fun opportunity to share ComforPedic mattresses and pillows with a new audience.”