Sanitized AG, a licensor of anti-microbial technology used on mattress fabrics, has named Urs Stalder chief executive officer. Previously, Stalder was a member of the executive management team and marketing manager—a role he will continue to play at the Burgdorf, Switzerland-based company.
Stalder succeeds company owner Niklaus Lüthi, who remains chairman of the board of directors.
As CEO, Stalder “will pursue a strategy focused on innovation and the development of new technologies, paired with a strengthening of Sanitized AG’s current comprehensive services,” the company said. Under his leadership, the company also will concentrate on opening new market segments.
Stalder has been with Sanitized for 20 years. In his previous roles, he was responsible for the launch of a number of products and helped grow the credibility and reach of the brand.
