Pure LatexBLISS promotes E.B. Walthall, hires Todd Freer

Atlanta-based mattress producer Pure LatexBLISS has promoted E.B. Walthall to vice president of sales for North America and hired Todd Freer to lead sales in the Midwest.

Walthall is a bedding industry veteran who joined the company earlier this year to lead sales in the Eastern division. Previously, he was vice president of sales at the now-defunct International Bedding Corp. Prior to that, Walthall held sales and product management posts at Simmons. He is based in Chesapeake, Va., and reports to Kurt Ling, Pure LatexBLISS president.

“Industry insiders know that passion is our company’s greatest strength and focus is one of our greatest values,” Ling said. “With these values in mind, it made sense for us to promote E.B. from within because he knows our culture. In addition to his sales leadership skills and broad experience in operations, merchandising and sales management within the industry, he is a natural coach and mentor to our growing team.”

Freer spent 13 years with Simmons, most recently as senior strategic account manager. In that position, he was responsible for handling high-value key accounts, implementing sales training curricula and developing marketing plans. Prior to that, Freer was a store manager at the former retail chain Heilig-Meyers.

“We are excited to welcome Todd to the Pure LatexBLISS team,” Ling said. “As we continue our meteoric growth, we look to experienced sales leaders like Todd to be latex brand ambassadors and develop our business. His industry knowledge, business relationships in the Midwest and sales acumen make him a great addition to our team.”

Freer is based in Indianapolis and reports to Walthall.