Mattress producer Pure LatexBLISS, a division of Shelton, Conn.-based Latex International, has opened a permanent showroom in Europe at the fashion and furnishings exhibition center Trade Mart Brussels.
“Pure LatexBLISS is becoming the world’s fastest-growing luxury mattress brand. This is the perfect time to expand our international presence and position Pure LatexBLISS as the go-to company for Talalay latex bedding worldwide,” said Kurt Ling, Pure LatexBLISS co-founder and chief executive officer. “We chose Brussels because, in addition to already having a presence in the city as one of the largest international business hubs in Europe, its central location allows us easier access to the broader European market.”
