ZZZest website launches

New specialty mattress producer ZZZest, based in Alpine, Utah, has launched the first phase of a new website, www.zzzest.com, that features product videos and a retailer portal. The company’s Tribrid mattress has a pocket spring core, specialty foams and proprietary Breathe gel. Company principals are Terry and Tony Pearce, the duo behind GelMakers LLC and EdiZONE LLC–which holds the patents for buckling, pressure-threshold gel and a host of patented gel technologies that are licensed for use in mattresses and other products.