Bedding brand Tempur-Pedic, based in Lexington, Kentucky, has teamed up with tennis icon Serena Williams in its “Tempur-Pedic Sleep Is Power” campaign. She is featured in TV and digital advertising, supported by social media and public relations efforts.
“I require consistent, restful sleep in order to be at my best, and for the past 10 years, my Tempur-Pedic bed and pillows have delivered that,” Williams said. “This is the only mattress that adapts to my body, relieving pressure points so I sleep deeply and wake up ready to perform on the court and conquer whatever the day might hold.”
Tempur-Pedic’s collaboration with Williams is part of an integrated marketing campaign that features the tennis great training on-court (showcasing her powerful 120 mph serve) and the superior pressure point relief she enjoys by powering up on her Tempur-Pedic at night, the company said in a news release.
“Through our ‘Power’ campaign, which debuted in late February, consumers are able to see firsthand how current owners, including Serena Williams, perform at their best and optimize their personal growth by getting great sleep on a Tempur-Pedic,” said Rick Anderson, Tempur Sealy International Inc. executive vice president and president of North America. “We are proud that Serena is helping us tell our story.”
The “Tempur-Pedic Sleep Is Power” campaign features nine Tempur-Pedic owners who spend their days engaged in such activities as instructing military freefall skydiving, snowboarding and training for duathlons. Afterward, they spend their nights sleeping on their Tempur-Pedic mattresses.