Malouf Expands Partnership

Sleep accessories supplier Malouf, headquartered in Logan, Utah, has expanded its program with Nationwide Marketing Group to include Structures adjustable bases, as well as a range of sleep accessories.

Through this program, the company hopes smaller retail partners can offer more adjustable bases, Malouf said in a news release. For retailers who work with Nationwide, Malouf offers a bigger rebate and no minimum order quantities, so every store can include an adjustable base in its lineup, the company added.

“Adjustable bases create a huge potential for growing revenue and increasing the average order value,” said Mike Douglas, vice president of sales.