Editorial Director Beth English and Managing Editor Waynette Goodson preview the April issue of BedTimes Magazine. It’s all about color in home fashion, Interzum and mattress finishing touches of tape and fiber.
Transcript
Beth English
Hi, it’s Beth English. I am editorial director of BedTimes Magazine. I’m here with Waynette Goodson, our managing editor, and we are excited to talk to you about the April issue. Yes, Hot off the press. Our cover story, interestingly, is about colors. Which always makes me excited in the springtime. Everything is bursting with color out here. But we picked up on the color forecasters and what they said about what was going to be popular this year.
And I think it’s interesting they picked a lot of optimism. There are a lot of warm colors. And so that’ll be very interesting for those designing or creating marketing plans to keep that in mind. In this issue, we also have our very first glimpse into Interzum. It’s coming next month. Can you believe it?
I haven’t been to Germany in such a long time, but we’ve got some of our ISPA member profiles in there, so be sure to look out for them. And then, in the next issue, which we are currently working on, we’ll have a much bigger, more substantial piece on Interzum. So look for that coming up. And then I also want to just touch on the fact that our nightcap this month is Don Wright from Wright Creative Branding and Labels.
Beth English
And of course, you know, I love these. They’re always fun. You should check it out and see what kind of musical instrument Don plays before he goes to bed at night. So Waynette, I’m going to pop over to you. What can you tell us about this issue?
Waynette Goodson
Well, first of all, I was so happy to read your story, Beth. I had such a great time with color trends because guys, like things like vibrant magenta, are coming back. Color is coming back. So I’m a color girl. I don’t like expensive beige. So I’m so excited to see the colors in this issue. And then another less sexy topic, but very important.
We have a components piece on mattress tapes and fibers by Mary Best, and she does a great job. She canvases six different companies with different Q & A’s about just innovations in mattress tape. And I really love her lead-in here when she points out, “While tapes are less attention-getting than ticking and consumers likely know more about memory foam, these components add the essential elements needed to make a comfortable and attractive bed.”
So, you know, it’s the tape that just puts those finishing touches on there. It makes it look so sharp. And then, finally, Las Vegas. We’ve got some Las Vegas coverage for you. Since the market was so end of January, 1st of February, we had to postpone till April. But you’ll get a refresher—ten pages of all new products introduced at Las Vegas
Waynette Goodson
So if you missed that or need a refresher, refer to your April issue. And that’s all I’ve got. Beth, back to you.
Beth English
That pretty much covers it. So we look forward to having it in your hands. I hope you read it cover-to-cover. Tell us what you think about it. I always love to hear from you. And until next month, we’ll talk to you later.
Waynette Goodson
Thanks, everybody.
Beth English
Bye.
