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Spring Air Bear Emerges From Hibernation

Mattress licensing group Spring Air International, headquartered in Chelsea,...

Marketing to Gen Z

Gen Z — those born between 1995 and 2012...

10 video trends to watch

We’ve written about the benefits of adding video to...

Don't drink the Kool-Aid: Avoid business jargon

Words have power. But if you use needlessly complex...

ViscoSoft hires Heidi Diamond as consultant for planning, marketing

Sleep products manufacturer ViscoSoft has hired consultant Heidi Diamond...

King Koil Rebranding Includes New Logo, Old Mascot

Mattress licensing group King Koil, headquartered in Willowbrook, Illinois,...

Serena Williams Promotes Tempur-Pedic Beds

Bedding brand Tempur-Pedic, based in Lexington, Kentucky, has teamed...

Sleep Innovations Targets Millennials in New Campaign

Sleep Innovations, the finished-products division of Red Bank, New...

Organic Mattresses Inc. Focuses Marketing Efforts on Millennials

Bedding manufacturer Organic Mattresses Inc. has begun focusing more...

Wright Global Graphics Promotes Garry Jones to VP of Manufacturing

Printing and marketing solutions provider Wright Global Graphics, based...

Wright Global Graphics Introduces Same Day Express

Printing and marketing solutions provider Wright Global Graphics, based...

Serta Launches Tongue-in-cheek ComfortSutra

Hoffman Estates, Illinois-based Serta, part of Atlanta-based Serta Simmons...

Your staff is your best publicity asset

BY RUSSELL TRAHAN Throughout the business landscape, countless days...

Making your brand your business

Branding goes beyond your logo, your signage and your...