Spring Air Bear Emerges From Hibernation

Spring Air Bear Emerges From Hibernation

Mattress licensing group Spring Air International, headquartered in Chelsea, Massachusetts, has brought back its marketing bear after a 10-year hibernation to tout the company’s flagship Back Supporter line. The bear made its debut as Spring Air’s mascot in 1997, appearing in TV commercials and print advertisements. And for several years, a caricature of the bear […]

Marketing to Gen Z

Marketing to Gen Z

Gen Z — those born between 1995 and 2012 — will account for 40% of all consumers by 2020, according to a May 15 article on Inc. If you haven’t already taken them into account when designing your marketing plans, clearly, you should. To gain insight into this generation, Stamford, Connecticut-based MNI Targeted Media Inc. surveyed […]

10 video trends to watch

We’ve written about the benefits of adding video to your marketing arsenal before. This ever-evolving medium bears watching as it continues to grow. The following are 10 trends Barry Feldman, author of “The Road to Recognition,” and Uscreen, a Washington, D.C.-based video-on-demand platform, put together in an infographic and shared on HubSpot.com on May 22. […]

Don’t drink the Kool-Aid: Avoid business jargon

Don’t drink the Kool-Aid: Avoid business jargon

Words have power. But if you use needlessly complex words and phrases, they can lose their punch. For example, take a look at these business jargon and buzzwords and phrases: Actionable. Best practices. Bottom of the funnel. Buy-in. Circle back. Close the loop. Commoditize. Core competency. Deliverables. Drill down. Drink the Kool-Aid. Future-proof. Ideate. Leverage. […]

ViscoSoft hires Heidi Diamond as consultant for planning, marketing

Sleep products manufacturer ViscoSoft has hired consultant Heidi Diamond of Diamond Enterprises and Future Value to direct strategic planning and integrated marketing initiatives. Diamond is working with the Charlotte, North Carolina-based company’s executive management, marketing and sales teams at ViscoSoft to position a variety of retail and direct-to-consumer programs. “We’re confident that Heidi’s proven track […]

Serena Williams Promotes Tempur-Pedic Beds

Serena Williams Promotes Tempur-Pedic Beds

Bedding brand Tempur-Pedic, based in Lexington, Kentucky, has teamed up with tennis icon Serena Williams in its “Tempur-Pedic Sleep Is Power” campaign. She is featured in TV and digital advertising, supported by social media and public relations efforts. “I require consistent, restful sleep in order to be at my best, and for the past 10 years, […]

Sleep Innovations Targets Millennials in New Campaign

Sleep Innovations Targets Millennials in New Campaign

Sleep Innovations, the finished-products division of Red Bank, New Jersey-based foam products company Innocor Inc., has launched a digital marketing campaign that helps raise brand awareness and targets millennials. The campaign prompts millennials to choose customized bedding products designed for the way they sleep by tying into the broader theme of “finding your fit in […]

Organic Mattresses Inc. Focuses Marketing Efforts on Millennials

Organic Mattresses Inc. Focuses Marketing Efforts on Millennials

Bedding manufacturer Organic Mattresses Inc. has begun focusing more of its marketing resources on the 75 million millennials in the market for a mattress, the Yuba City, California-based company said in a news release. OMI, which makes certified-organic mattresses under the Organicpedic and Organicpedic Earth brands, said it believes organic bedding is increasingly the way […]

Wright Global Graphics Promotes Garry Jones to VP of Manufacturing

Wright Global Graphics Promotes Garry Jones to VP of Manufacturing

Printing and marketing solutions provider Wright Global Graphics, based in Thomasville, North Carolina, has named Garry Jones vice president of manufacturing. Jones succeeds Doug Floyd, who has retired after 42 years with the company. Previously, Jones was vice president of showroom solutions. In his new position, he oversees all production at the company’s four domestic […]