Don’t drink the Kool-Aid: Avoid business jargon

Don’t drink the Kool-Aid: Avoid business jargon

Words have power. But if you use needlessly complex words and phrases, they can lose their punch. For example, take a look at these business jargon and buzzwords and phrases: Actionable. Best practices. Bottom of the funnel. Buy-in. Circle back. Close the loop. Commoditize. Core competency. Deliverables. Drill down. Drink the Kool-Aid. Future-proof. Ideate. Leverage. […]

ViscoSoft hires Heidi Diamond as consultant for planning, marketing

Sleep products manufacturer ViscoSoft has hired consultant Heidi Diamond of Diamond Enterprises and Future Value to direct strategic planning and integrated marketing initiatives. Diamond is working with the Charlotte, North Carolina-based company’s executive management, marketing and sales teams at ViscoSoft to position a variety of retail and direct-to-consumer programs. “We’re confident that Heidi’s proven track […]

Serena Williams Promotes Tempur-Pedic Beds

Serena Williams Promotes Tempur-Pedic Beds

Bedding brand Tempur-Pedic, based in Lexington, Kentucky, has teamed up with tennis icon Serena Williams in its “Tempur-Pedic Sleep Is Power” campaign. She is featured in TV and digital advertising, supported by social media and public relations efforts. “I require consistent, restful sleep in order to be at my best, and for the past 10 years, […]

Sleep Innovations Targets Millennials in New Campaign

Sleep Innovations Targets Millennials in New Campaign

Sleep Innovations, the finished-products division of Red Bank, New Jersey-based foam products company Innocor Inc., has launched a digital marketing campaign that helps raise brand awareness and targets millennials. The campaign prompts millennials to choose customized bedding products designed for the way they sleep by tying into the broader theme of “finding your fit in […]

Organic Mattresses Inc. Focuses Marketing Efforts on Millennials

Organic Mattresses Inc. Focuses Marketing Efforts on Millennials

Bedding manufacturer Organic Mattresses Inc. has begun focusing more of its marketing resources on the 75 million millennials in the market for a mattress, the Yuba City, California-based company said in a news release. OMI, which makes certified-organic mattresses under the Organicpedic and Organicpedic Earth brands, said it believes organic bedding is increasingly the way […]

Wright Global Graphics Promotes Garry Jones to VP of Manufacturing

Wright Global Graphics Promotes Garry Jones to VP of Manufacturing

Printing and marketing solutions provider Wright Global Graphics, based in Thomasville, North Carolina, has named Garry Jones vice president of manufacturing. Jones succeeds Doug Floyd, who has retired after 42 years with the company. Previously, Jones was vice president of showroom solutions. In his new position, he oversees all production at the company’s four domestic […]

Wright Global Graphics Introduces Same Day Express

Printing and marketing solutions provider Wright Global Graphics, based in Thomasville, North Carolina, has introduced Same Day Express for customers with last-minute label orders. Same Day Express augments WGG’s existing five-day Express program. With the new service, orders placed before 1 p.m. EST ship to customers the same day. “There has been a growing demand […]

Serta Launches Tongue-in-cheek ComfortSutra

Serta Launches Tongue-in-cheek ComfortSutra

Hoffman Estates, Illinois-based Serta, part of Atlanta-based Serta Simmons Bedding Co. LLC. has created a provocative content marketing series called ComfortSutra, with tips, tricks and positions that it says brings comfort back to the bedroom. The online series, which began Labor Day weekend, aims to help solve comfort problems through an assortment of quizzes, videos […]

Your staff is your best publicity asset

Your staff is your best publicity asset

BY RUSSELL TRAHAN Throughout the business landscape, countless days and hours are spent on the hiring process—rifling through resumes, conducting phone and in-person interviews and vetting potential hires—and for good reason. Company payroll budgets contain only so much flexibility for new employees, and selecting the correct individual to fill an open position involves much more […]