Slumbercare Bedding Pty. Ltd., a Therapedic International licensee in Australia, has increased its territory to include the state of South Australia. The company previously had been manufacturing, marketing and distributing Therapedic–branded bedding throughout the state of Victoria and in the southern portion of New South Wales.
Slumbercare, with headquarters in Oakleigh South, joined the Therapedic network in 1998.
“Slumbercare is our strongest licensee on the continent and we are looking forward to them duplicating that success in other parts of the country,” said Gerry Borreggine, president of the Princeton, N.J.–based licensing group. “Australia is a key market for us and this expansion will help maximize the potential of our brand there.”
Slumbercare Managing Director Con Apostolidis added: “We are privileged to take on the Therapedic International license for South Australia and operate with the same philosophy and strategies that have brought Victoria success with the brand for the past 13 years.”
Therapedic also has licensees in Canada, Dubai, Ecuador, Guatemala, Ireland, Israel, Jamaica, Jordan, Korea, Malaysia, Mexico, Morocco, New Zealand and Trinidad.