New partners: Under a new arrangement, Spring Air India and Middle East will distribute Protect-A-Bed products in India. Shown here celebrating the deal are James Bell (left), Protect-A-Bed chief executive officer, and Ashok Sharma, Spring Air India and Middle East chief executive officer.
“Having developed and successfully launched the Europedic mattress collection, we are now delighted to launch the latest Protect-A-Bed products,” said Ashok Sharma, chief executive officer of Spring Air India and Middle East. “Designed exclusively for Spring Air mattresses, the newly launched products are effective in protecting mattress and pillows from bugs, water spills, household allergens and other things that can harm mattresses.”
The two companies celebrated their partnership at the Taj Deccan Hotel in Banjara Hills, Hyderabad, on May 25.
“Together with Spring Air, we aim to revolutionize the way India sleeps,” said James Bell, Protect-A-Bed CEO. “Our experience within the luxury industry in the U.S. and India has revealed an immense appetite for high-quality Protect-A-Bed products among residents, which represents a substantially large niche market for our products. Service and customer satisfaction are our main focus. Our partnership with Spring Air and their premium dealer network gives our clients a chance to experience firsthand the full range of Protect-A-Bed products.”
