The Better Sleep Council’s website, BetterSleep.org, attracted a lot of attention in 2017.
As of December 2017, the site had recorded more than a million visitors. This comes after a complete redesign and launch in May 2017. The updated site offers a conversational, modern feel with engaging photography and punchy copy.
BetterSleep.org contains information consumers can use, such as the Better Bed Quizzz, survey results, basic mattress information, mattress shopping tips and strategies for getting better sleep. And, coming this month, the BSC will launch a bi-monthly blog.
All of the BSC’s content is available for bedding industry members to use in marketing and advertising efforts.
The BSC is the consumer-education arm of the International Sleep Products Association.