Larry Rogers named to lead Sealy

Bedding major Sealy has named Larry Rogers president and chief executive officer. Rogers has served as interim CEO of the Archdale, N.C.–based company since March. He replaces David McIlquham, who resigned earlier this year.

Rogers joined the company in 1979 and has held various positions, including president of both Sealy Canada and Sealy International. In December 2006 he was named president of Sealy North America.

“The board has conducted a thorough search, and we were extremely impressed with the number and quality of candidates that were put forward for consideration,” said Paul Norris, chairman of Sealy’s board. “After careful review, the board determined that Larry possesses the most unique and compelling set of skills and qualities to head the company.”

During his time as interim CEO, Rogers is credited with establishing solid customer relationships and instituting a company–wide focus on controlling costs. He also was responsible for executing the relaunch of the Posturepedic innerspring line and the creation of the PurEmbrace latex line.

“We have a strong management team in place and we will remain focused on making further progress on our strategic initiatives, including the rollout of our new product line, driving ongoing new product innovation and continuing to streamline our cost structure as we become a leaner organization,” Rogers said. “I am confident that these actions will strengthen our position as the market–share leader in the industry with even stronger growth potential.”

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