Eastman House adds A.H. Beard as licensee

North Brunswick, N.J.–based mattress manufacturer and licensing group Eastman House has signed a new international licensee, A.H. Beard, which has headquarters in Sydney, Australia. Under the agreement, A.H. Beard is given exclusive rights to manufacture and market the Eastman House brand in Australia and New Zealand.

“We look forward to working closely with Allyn and Gary Beard and the entire A.H. Beard team. When it comes to Australia, we believe A.H. Beard to be synonymous with quality and a perfect fit for Eastman House,” said Stuart Carlitz, Eastman House chief executive officer.

A.H. Beard is one of Australia’s largest bedding producers, operating seven factories in Australia, New Zealand and India. The company licenses Eclipse and several other brands, as well.

The ultra–premium Eastman House brand was founded by Chittenden & Eastman Co. in 1866. It was purchased by the parent company of Eclipse International in 2007.

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