Trump signs mattress deal in Europe

Trump Home mattresses, sold in the United States and Canada through a licensing deal with Serta International, now are being made available to consumers in Belgium, France, Luxembourg, the Netherlands and Switzerland through an agreement with TPS S.A.S., an affiliate of Cauval Industries, a Paris-based furniture manufacturer.

Mattresses are expected to be at European furniture stores and mattress specialty stores by mid-May.

The international expansion of the Trump Home brand is part of a strategic initiative to build and strengthen Trump’s presence in key foreign markets, according to Cathy Hoffman Glosser, executive vice president of global licensing for the New York-based Trump Organization.

The “affordable luxury” collection will include mattresses with retail prices starting at about $4,400 for a queen set. Coordinating headboards and bed bases will have prices starting at $900.

In addition to mattresses, the Trump Home brand is available on lighting, bath textiles and accessories, home fragrance and stemware, barware and giftware in the United States and select international territories.

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